Mad Science Marketing Services
Convert More Prospects to Revenue
The purchase process for B2B (business to business) and longer sales cycle B2C (business to consumer) has changed fundamentally in recent years. The Internet provides decision makers with the ability to form opinions at their own pace. Shoppers complete the majority of their research via the web before they ever contact your sales team. This new way of shopping requires much more than advertising or “talking at your prospects”.
Mad Science Marketing Can Help:
- Understand the sales cycle for your products / services
- Map your marketing plans to support the sales cycle
- Create a content marketing strategy to meet the needs of your prospects.
- Nurture your prospects through the sales process more quickly.
- Integrate marketing content across all marketing efforts including: SEO, web content, email marketing, social media, webinars, white papers, videos, and case studies
- Set-up automated lead nurturing email campaigns in marketing automation tools like Pardot and Hubspot