Mad Science Content Marketing Strategy
Identify the best bait for your prospects
While there is agreement that marketing content is important, most companies use a "shot-gun" approach to its planning and development. Delivering meaningful, compelling and timely content for target audiences is one of the biggest challenges for any marketing organization. A library of marketing content is the bait for your prospects. This bait allows you to actively engage prospects, educate them with insight, thought leadership, and valuable data. Challenges to the development of marketing content include significant investments in time and expense.
A content marketing strategy is the foundation for marketing efforts across multiple different mediums and campaigns.
A content marketing strategy is the foundation for marketing efforts across multiple different mediums and campaigns.
Content Marketing Strategy to Support Demand Generation:
Interactive Online Calculators
Case Studies
Web Content
Blogging
Podcasts
Comparison Guides
Video
Web Content
Offers / Calls to action
- Develop personas for your different prospects
- Document the sales process
- Comprehensive Marketing Content Inventory
- Rate quality of existing marketing content
- Review the content of your competitors
- Develop a corresponding marketing content plan for your product or solution.
- Recommend and manage development of new content including:
Interactive Online Calculators
Case Studies
Web Content
Blogging
Podcasts
Comparison Guides
Video
Web Content
Offers / Calls to action
- Plans to repurpose content across multiple mediums and social media