Phyllis Stewart -
Demonstrated Skills in the Science of Demand Generation
A self-described data geek who is passionate about making the marketing funnel work magic for her clients, Phyllis Stewart founded Mad Science Marketing in 2009. Since then, she has worked with companies ranging in size from venture backed start-ups to large enterprises – all with one thing in common: the desire to generate more qualified leads - and to do it cost-effectively.
She takes the data from market research, CRM systems and Marketing Automation tools to gain insight into how well marketing supports the sales process. Finally she translates the learning into strategic plans, campaigns, and tactics to drive success. Industries in which she specializes include B2B, technology, automotive, and long-sales-cycle B2C products.
Prior to founding the Mad Science Marketing, Phyllis spent over 12 years working inside leading companies to further brand strategies and launch new products. Her corporate experience includes nine years at Nissan's North American Headquarters, where she helped launch the Altima to the North American market through strategic planning, pricing, and branding work.
She takes the data from market research, CRM systems and Marketing Automation tools to gain insight into how well marketing supports the sales process. Finally she translates the learning into strategic plans, campaigns, and tactics to drive success. Industries in which she specializes include B2B, technology, automotive, and long-sales-cycle B2C products.
Prior to founding the Mad Science Marketing, Phyllis spent over 12 years working inside leading companies to further brand strategies and launch new products. Her corporate experience includes nine years at Nissan's North American Headquarters, where she helped launch the Altima to the North American market through strategic planning, pricing, and branding work.
Clients
Phyllis did a wonderful job for us at Verio. She instituted a new B to B demand generation process for us and managed it from strategy all the way down to daily execution.
Phyllis is the rare marketing talent that can plan, execute, and communicate to management the outcome of her programs. She shows real discipline, can work autonomously, and has a masterful way of engaging her peers to further both her work and theirs. I'd recommend her to anyone looking to ensure results from demand generation. Steve Renda Sr VP of Global Sales & Marketing, Verio “Phyllis is a true marketing professional who brings a unique combination of analytic rigor and strategic insight to our marketing team. She has extensive expertise in B-to-B and retail demand generating campaigns, in addition to an extensive understanding of channel marketing. Phyllis has been recognized by peers and executive management for her ability to interpret complicated data into “Ah-Ha” analysis. I highly recommend Phyllis to any organization that needs a team player who will deliver campaigns that deliver ROI. I can confidently say she is one of the most talented marketing professionals with whom I’ve had the pleasure (and it is a pleasure!) of working.” Anne McConnell Stone Director of Marketing, Verio |
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“I highly recommend Phyllis Stewart for marketing communications work in both business and consumer markets. She is one of the few marketing communications managers that I have come across who is very effective working at both strategic and tactical levels. She is highly adept at identifying target segments and the messaging that resonates with those customers. She is also equally effective in translating strategy into campaigns, programs, and collateral that efficiently generate the awareness and pipeline required to drive a successful sales engine. Phyllis would be a great addition to any company that wants to take its marketing communications to the next level.”
Martin Payne COO of GutCheckit |