Phyllis Stewart -
Demonstrated Skills in the Science of Demand Generation

A self-described data geek who is passionate about making the marketing funnel work magic for her clients, Phyllis Stewart founded Mad Science Marketing in 2009. Since then, she has worked with companies ranging in size from venture backed start-ups to large enterprises – all with one thing in common: the desire to generate more qualified leads - and to do it cost-effectively.
She takes the data from market research, CRM systems and Marketing Automation tools to gain insight into how well marketing supports the sales process. Finally she translates the learning into strategic plans, campaigns, and tactics to drive success. Industries in which she specializes include B2B, technology, automotive, and long-sales-cycle B2C products.
Prior to founding the Mad Science Marketing, Phyllis spent over 12 years working inside leading companies to further brand strategies and launch new products. Her corporate experience includes nine years at Nissan's North American Headquarters, where she helped launch the Altima to the North American market through strategic planning, pricing, and branding work.
She takes the data from market research, CRM systems and Marketing Automation tools to gain insight into how well marketing supports the sales process. Finally she translates the learning into strategic plans, campaigns, and tactics to drive success. Industries in which she specializes include B2B, technology, automotive, and long-sales-cycle B2C products.
Prior to founding the Mad Science Marketing, Phyllis spent over 12 years working inside leading companies to further brand strategies and launch new products. Her corporate experience includes nine years at Nissan's North American Headquarters, where she helped launch the Altima to the North American market through strategic planning, pricing, and branding work.