Demand Generation Campaign Planning
Campaigns to net more leads
Leads are the fuel which your sales team needs to meet its goals. A qualified lead is more than an individual who meets simple criteria like job title, business type or company size. A lead is a prospect that has a problem for which you have a solution.
We will create an integrated plan that is designed to optimize the revenue marketing potential of your budget by the integration of:
We will create an integrated plan that is designed to optimize the revenue marketing potential of your budget by the integration of:
- Content Marketing utilizing web-content, whitepapers, videos, case studies, comparison guides, and special offers
- Inbound marketing leveraging SEO and social media
- Content syndication (leveraging white papers and other assets)
- Online advertising
- Sponsorships
- Trade Shows