The Bad News: Marketing is much more complicated as the number of ways to engage customers has ballooned. Talking at your customers is no longer effective. They are adept at tuning out unwanted messaging.
The Really Good News: Your ability to engage with customers is no longer a function the size of your wallet. Inbound marketing (attracting the shoppers to you) utilizing a solid Inbound Marketing Plan utilizing SEO and Content Marketing delivers leads to your sales team.
The Best News
Inbound marketing can be integrated across all outbound marketing campaigns (email, content syndication, events) to maximize impact of your marketing spend.