Leading Goal for PPC - Lead Generation!

 TechTarget research recently revealed that the B2B sales process has shrunk significantly over the last year.  Traditionally, B2B and high-tech sales processes were likely to last 9+ months.   Recent data suggests that high tech buyers no longer enjoy the luxury of time to make their purchase decision.  This suggests that marketers must be ready to support leads throughout the process more quickly.  Is your organization ready with the marketing content and the tools to support this process?