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TechTarget research recently revealed that the B2B sales process has shrunk significantly over the last year. Traditionally, B2B and high-tech sales processes were likely to last 9+ months. Recent data suggests that high tech buyers no longer enjoy the luxury of time to make their purchase decision. This suggests that marketers must be ready to support leads throughout the process more quickly. Is your organization ready with the marketing content and the tools to support this process?
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I found this factoid to be amazing: "82 percent of B2B marketers now employ content marketing as a strategy in their marketing programs. Coming in at a distant second place is search engine marketing at 70 percent." according to HiveFive B2B Marketing Survey Report.
Content Marketing is more than King it is exploding ....but why do so few marketers understand it? |
AuthorPhyllis Stewart- Archives
April 2015
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