The biggest surprise is that a whopping 68% of organizations have not identified their marketing funnel! Thus, as the infographic displays, they are focused on the total lead volume and the closing rate of those leads. This is a limited view of the business.
Conversely, only 32% of businesses surveyed have identified their funnel to reveal its:
1. Strengths - what works at generating qualified leads and converting them to customers
2. Weaknesses (where leads are not converting or leaking out of the funnel).
The logical question is - "How do you optimize a marketing funnel that you don't understand?" This is an an expensive way to operate.
Invest the time to understand your how your marketing funnel works at all levels. Strive to improve funnel conversion rates and improve the the ROI of your marketing spend.