The explosion of mobile devices make it imperative that marketers design web content to be easily viewed and interacted with via tablets and smart phones.
I pity the retail the sales person who attempts to sell against a prospect armed with an iPad. I cringe at the thought of a car salesperson trying to lead a purchaser through a sales process without an tablet in hand. The shopper has changed. Sales and marketing must add value to the shopping process...or get out of the way. The customer will figure out a way around you marketing and sales don't support them with knowledge, content, and good service.
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AuthorPhyllis Stewart- Archives
April 2015
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